The Future of Childcare is Corporate Care

What is it and why do employers want to offer it? Part one in our month-long series dedicated to corporate care.

Our last batch of articles focused heavily on company culture and how to be the kind of nanny agency that attracts and retains a happy team.

Fittingly, it made a perfect segue into our new series, which also offers the opportunity to make your nanny agency a lot of money!

The evolution of fringe benefits.   

Remember when employers started offering pension plans? You probably don’t because you probably weren’t around at that time. 

Well, in 1875, American Express Corporation pioneered the concept by presenting its employees with the first private pension corporate plan.

Around the turn of the century, health insurance began appearing, but it didn’t become mainstream until the 1940s. Then, dental care coverage appeared in the 1950s, and eventually something you might remember came along… gym memberships!

We, as a society, realized that healthier people are generally happier. They also take fewer sick days, disability leave, personal time for doctor’s appointments, etc.

So, just like that, fitness allowances became a standard practice. Fortunately, the advantages didn’t stop there. And now, almost a generation later, childcare is taking its rightful place at center stage!

Top employers want top talent working for them.

Whether it’s financial comfort in retirement or dental braces for their teenagers, organizations want to be solvers of their employees’ problems.

That being said, you probably don’t need us to tell you that the U.S. is facing a childcare crisis.

It is extremely difficult, sometimes seemingly impossible, to balance your career and raising children. In 2024, work-life balance is simply unobtainable for far too many families.

At the crux of this struggle is the challenge of finding quality, affordable childcare. This childcare crisis forces many to feel as though they have to choose between dedicating themselves to their career or parenthood.

So, after a generation of damage, companies and policymakers are finally taking preventative action. 

Corporate childcare benefits all of us.

Here’s what gets better when organizations invest resources in supporting parents.

Minimized workforce disruption: Parents, especially mothers, often have to scale back work hours or leave their jobs altogether to care for children. Those who take breaks to tend to childcare responsibilities may struggle to resume their careers later.

On the other hand, many parents who stay at full capacity suffer from elevated stress, burnout, and other physical and mental health concerns.

Unfortunately, inadequate childcare options may prevent parents from seeking timely medical care for themselves and their children. In turn, this increases absenteeism and reduces productivity.

Negative economic consequences: Families are burdened with high childcare costs, which can sometimes surpass their rent or mortgage payments. This financial strain limits disposable income, which affects spending patterns.

The cycle of economic inequality is exacerbated, hindering upward mobility for low-income families.

Of course, reduced workforce participation equates to fewer taxes being collected, which then hinders economic growth and innovation. A workforce hampered by childcare issues hinders our country’s ability to compete globally in various sectors.

Decreased pressure on existing childcare providers: Underfunded, unregulated, or substandard childcare facilities may compromise children's safety.

Some families resort to under-the-table childcare arrangements, posing risks to children's safety (and again, eliminating tax collection).

Everyone wins when all families have access to affordable, high-quality childcare.

It is advantageous not only for policymakers, businesses, and communities to support nationwide childcare initiatives, but it also offers parents a way to balance work and family without compromising or suffering. 

Is your nanny agency thinking about selling corporate childcare as a service? Great! We’re going to talk about that in our next blog, so stay tuned!

If you are already sure that you’d like to incorporate corporate childcare into your business model and want to get started, we are here to help. Helping nanny agencies expand is our specialty!

Book a free, no-obligation call with Megan to learn more. Don’t wait or talk yourself out of the chance to achieve your agency goals!

“I wish I started working with Megan sooner. The advice she gave me has been so helpful and took my company to the next level much quicker than I could have done on my own. I am also so grateful for the community of like-minded agency owners she has connected me with.” – Toni Martinez, With Grace Care Specialists