Logo Megan Metzger

5 Business Models for Your Nanny Agency

October 12, 2020

Running and growing a nanny agency is hard yet rewarding work. If you’re considering starting your own agency, or you’re an agency owner thinking of changing up their business model, this blog post can help. I talk about different business models for nanny agencies so that you can choose one that will best fit your vision of your new agency.

Referral basis

A referral-based nanny agency refers nannies to inquiring families. Think of yourself as the middleman between nanny and family. By using your referral service, families spend less time screening potential nannies and can quickly find the perfect nanny for their family.

With this type of agency, you’re responsible for vetting each nanny thoroughly by conducting background checks, contacting references, and learning more about their previous experience and/or education. To make money, you collect fees whenever a nanny is placed with a family through your service.

Interviews only

A nanny agency that provides interviews is similar to a referral-based agency. Both types of agencies screen nanny candidates and conduct background checks. However, this type of agency goes one step further in the process and interviews nanny candidates on the family’s behalf. The agency gets to know the family beforehand so they can choose the best nanny.

Many families who hire a nanny agency don’t have the time to interview candidates on their own, or they’d prefer to leave it up to experts in the nanny industry. Once a nanny is found, the family employs their new nanny themselves.

Household staffing agency

A household staffing agency goes beyond nanny placements. In addition to nanny placements, you may also offer placements for the following services:

  • Household managers
  • Housekeepers
  • Private home educators
  • Mother’s helpers
  • Adult caregivers
  • Personal assistants
  • Personal chefs

You can also expand your child care placement services by including babysitters, newborn care specialists, doulas, or sleep specialists.

If your current clients often ask you for referrals for these services, this type of agency may be for you. It’s also a good way to bring in more income in case demand for nannies in your area decreases.

Staffed agency

A staffed agency does more than refer, screen, and place nannies with families. In the previous business models we talked about, the parents become the employers once a nanny is placed in their home. When you run a staffed agency, you act as the employer instead, contracting nannies out to families.

This is an attractive option for many parents who don’t want to worry about handling employment contracts, taxes, benefits, and pay. If you’re not familiar with being an employer, the experience can be overwhelming. Many parents will happily invest in a staffed agency to take care of their nanny’s employment for them.

Temporary or as-needed placements

When parents need a nanny for the next few months, they may seek out a nanny agency that provides short-term or temporary placements. Generally, long-term placements last for 12 months or more; short-term placements are less than 12 months. A short-term placement can offer parents who are between nannies a temporary solution.

If parents need child care in a pinch, your agency might provide as-needed placements, too. Typical nanny placements are like any other hiring process: it takes time to choose potential candidates, screen and interview them, and set up their employment. As-needed services provide families with immediate on-call care, like babysitting for a night or coverage for vacation.

Find more resources on the blog

I hope this blog has helped you decide what type of agency you want to launch, or which new business model is right for you. For more tips on running a successful nanny agency, remember to follow the Megan Metzger Consulting blog. There you’ll find resources on adjusting your budget, adapting your business post-pandemic, and preparing for the holiday season! And don’t forget to join my newsletter list, where I share special tips and let you know about upcoming trainings, events, and more.

Megan Metger Footer Logo
Megan Metger Footer Logo
LOCATION
102 E. Main St., Jamestown, NC 27282

O: +1 336 392 7827 
F: +1 336 217 8686
"Megan Metzger has been an excellent resource for my agency. The depth of her knowledge is exceptional. She was quick to understand my needs, what I wanted to accomplish, and helped me implement processes and strategies to achieve my goals. I would highly recommend Megan to agencies with consulting/training needs or anyone looking to start an agency."
Betsy Fernandez
Owner, Bettsy Jane Agency
Copyright © 2021 | Megan Metzger Consulting, LLC | All Rights Reserved | Made by a peanut
PCC-kit

The PCC Kit

Decades of experience running a large top-rated nanny agency, at your disposal

• Agency-Family Client Contracts
• Agency-Nanny Contracts
• Confidentiality Agreements – Nanny
• Confidentiality Agreements – Office Staff
• Family-Nanny Agreements
• Worksheets and Logs
• 12 Month Business Budget Workbooks
• Start-up Costs Worksheet and Workbooks
• Cost Calculator
• Temp Placements Fees & Policies
• Church Fees & Policies
• Process for Answering Phone Calls (W/Documents)
• General Services Offered Email Templates
• Part-time VS Full-time Email Templates
• Preferred Childcare’s 11 Points of Culture
• Sample Agency Processes
• Handbooks
• Church Registration Forms
• New Church Checklists
• Nursery Proposals
• Payment Plan Documents
• Personality Tests
• Placement Processes
• Receiving Requests Guides
• Sitter Scheduling Templates
• Marketing Examples – Banners, Flyers, Gift Certificates, Postcards, and more.
• Marketing for recruitment examples
• Marketing to client’s examples
• College Marketing examples
• Marketing Full-time nanny examples
• Rock Card examples
• Client Lead Evaluation Workbook
• Marketing ideas for Agencies list
• New Client checklists
• Registration email templates
• Registration Process Outlines
• Follow-up Processes for Part time & Full-time Clients
• Payment Plan Options
• Applicant Tracker Workbooks
• Group Interview Process, Questions, and Follow-up
• Hiring Process Email Templates and Outlines
• Screening Interview Questions

Both our programmatic and ad hoc consultative packages offer a variety of tools and resources to support you.

Access to our comprehensive PCC Kit covering everything from marketing examples to legal contracts, forms, handbooks, process documents, interview guides, and much more. This kit has been compiled of decades of leading one of the largest fully-employed temporary care-giver staffing agencies in the country.

The PCC kit is available in a reference-only, non-printable, branded version for Agency Standard, Agency Elevated and Accelerator Standard clients to use as both a reference and model for their own documents.

The kit is also available in a full-access version with full-editing rights and templates to quickly and easily retrofit any template or document in the kit to your own agency’s brand. The fully-editable, full-access version is available for Accelerator Pro and Accelerator Elevated agency clients.

Monthly subscription to the MCC Agency Accelerator newsletter, packed with timely and useful tips, advice, tricks and tools to help you focus your efforts and drive improvements in your agency.

*Available through all MMC packages.
Group access (up to 8 participants) to the MMC Agency Accelerator monthly webinar, led by Megan Metzger and special guest industry experts. The Webinars cover a range of key topics most important to succeeding in today’s agency industry and business environment.

*Available through all MMC packages.
Unlimited access to the Agency Accelerator Portal, packed with tips, tricks, tools, templates and direct advice from the experts. This portal is a resource hub closed to the public and only available to MCC agency clients.

*Available through all MMC packages.
Lifetime Invite-only access to the Master-Class where Master-Class certified agencies can connect, collaborate and share best practices, tips, and receive exclusive access and benefits from the MMC caregiver “Master-Class” agency certification.

*Available in the Accelerator Standard, Accelerator Pro, and Accelerator Elevated packages.

Work with our exclusive partner, Peanut Media to strategically design/redesign your brand. The Comprehensive Brand Package includes:

  • Fully custom brand workshop
  • Logo system development
  • Brand standards and identity documentation
  • Facebook profile image
  • Facebook cover image development
  • Business card design
  • Letterhead design
  • Return envelope design
  • Email signature design

And access exclusive deeper discounts on additional graphic design and digital services if needed, such as print promotions, search engine display advertising, website development, and digital support. And all brand and design work is fully integrated with the MMC Program’s brand and marketing consultative segments.

*Available in the Accelerator Elevated package.