Case Study: Paige Burlew’s Journey From Side Hustle to Scalable Success
A Lone Star Nanny engages with a child during a branding photoshoot.
“I started my business thinking it would be a little side hustle, to prove I could build a legitimate business. Never in a million years did I expect that to happen.”
Background
When Paige Burlew first dipped her toes into the world of childcare placement, she never imagined she was planting the seeds for a thriving agency. Back then, her business was known as Paige’s Connection Co., a humble operation fueled by word-of-mouth referrals and late-night hustle. Paige was the heart and hands behind every client interaction, charging just $25 for a one-time sitter match, a price that barely scratched the surface of the hours she poured in.
Clients came quickly, but so did exhaustion and frustration. She found herself overwhelmed, her process a tangled mess, and her efforts under-appreciated by clients who didn’t see the true value of her work
“I started my agency with no experience in this space. I was gaining clients rapidly through referrals, but I felt my process was an absolute mess. I knew there had to be a better way” Paige shared.
Paige’s journey took a pivotal turn when she sought help from MMC. She arrived with a vision for her agency, a dream of something bigger, more efficient, and built to last.
CHALLENGES FACED
Charging extremely low rates and attracting misaligned clients
No operational structure to support growth or ensure long-term success
Unsure how to legally and ethically scale
Isolated as a solo founder without a clear network or support system
APPROACH
Paige jumped into our work together with enthusiasm and commitment. Throughout our engagement, we helped her:
Rebrand from Paige’s Connection Co. to Lone Star Nannies, aligning with her bold, Texas-based vision
Redesign her pricing model to reflect the value of her work and create a sustainable revenue stream
Build backend systems for sourcing, onboarding, and placements from the ground up
Ensure her processes were legally compliant and ready for growth
Create a long-term vision for her agency, team, and life
For the first time, Paige could see a long-term vision, not just for her agency, but for her team and her life.
Looking back, Paige explained, “I was charging extremely low prices and was getting extremely low-quality clients who did not appreciate my efforts. I went from imagining I would do it all alone to having my fifth employee start just a few months later.”
Paige and her adorable family, whom she now spends more time with as a successful agency owner.
OUTCOME
The transformation was nothing short of remarkable. In less than a year, Lone Star Nannies grew by 900%. Paige hired five administrative employees, finally stepping into her role as a full-time agency owner and leaving her previous career behind. With her newfound confidence and clarity, she reclaimed precious time with her family and embraced leadership with renewed energy.
Paige’s Reflection
“I started my agency with no experience in this space. I was gaining clients rapidly due to referrals, but felt my process was an absolute mess. I knew there had to be a better way, so I started looking for resources that could lead me to people with experience in the nanny agency space. Y’all.. I thought Megan would be helpful, but she is an absolute gold mine in this industry! Grateful doesn’t even begin to describe how I feel about her. Not only is she amazing at what she does, but she is an amazing person to know in general. She is a sly worth every penny. I really don’t know where I would be without her!”
Paige Burlew, Lonestar Nannies
Conclusion
Looking back, Paige is filled with gratitude for the guidance and partnership that helped her realize her vision. The journey from overwhelmed solo founder to empowered leader has been transformative, not just for her business but for her life.
As her consultant, Megan Metzger puts it, “Paige is a powerhouse. From the very beginning, she had the passion and grit; she just needed the tools to channel it. Watching her step into leadership, grow her team, and create a business that supports her life and family has been nothing short of inspiring. Lone Star Nannies is just getting started, and I’m so honored to be part of the journey.”
Learn more about Paige’s incredible agency at www.lonestarnannies.com.
