Marketing is the lifeblood of your nanny agency. Without an effective strategy, you’ll struggle to attract high-quality clients who value professional childcare services. Whether you’re just starting or looking to scale, your marketing efforts must focus on positioning your agency as the go-to choice for premium nanny placements.

As a nanny agency owner, achieving steady, recurring revenue is key to long-term business success. While traditional placement fees can bring in significant income, relying solely on one-time transactions can make cash flow unpredictable. The best way to stabilize your income is by integrating multiple revenue streams that generate consistent monthly or weekly earnings.

Starting and growing a successful nanny agency is no small feat. It requires dedication, expertise, and a deep understanding of both childcare and business management. However, one often overlooked yet critical factor in business success is community.

Running a nanny agency is a unique challenge—balancing client relationships, managing caregivers, and ensuring financial stability all at once. While one-on-one coaching provides invaluable personalized guidance, complementing it with small group learning creates an even richer, more dynamic experience.

That’s exactly why Arise Success Groups were created. Designed exclusively for nanny agency owners, these groups provide a collaborative, high-impact learning environment that fosters growth, problem-solving, and accountability.

Running a nanny agency is a unique challenge—balancing client relationships, managing caregivers, and ensuring financial stability all at once. While one-on-one coaching provides invaluable personalized guidance, complementing it with small group learning creates an even richer, more dynamic experience.

Starting a nanny agency can be a fulfilling and profitable endeavor, but like any industry, it comes with its own set of challenges. Many new nanny agencies make preventable mistakes that slow their growth, create inefficiencies, and reduce profitability. The good news? With the right guidance, you can avoid these pitfalls and build a nanny agency that thrives from the start.

Let’s dive into the biggest mistakes new nanny agencies make—and how you can avoid them.

Starting and running a profitable nanny agency is both rewarding and challenging. While the demand for high-quality childcare services is strong, achieving financial sustainability requires careful planning. One of the most important aspects of running a successful nanny agency is pricing services effectively while maintaining healthy profit margins.

For nanny agencies, correctly classifying workers is not just a best practice—it’s a legal obligation. According to IRS regulations, nannies and babysitters cannot be classified as independent contractors. They are always considered employees, either of the family they work for or of the agency that places them.

I hate New Year’s resolutions. Why? Because they are about comparison, illusion, and hollow victories. Here’s what I’ll choose to do instead.

Overcoming those (inevitable) setbacks along your transformation journey.

 “It’s not how you start, it’s how you finish,” said Olympic multi-champion swimmer Michael Phelps. When you decide you want to make a change in your life, it’s human nature to treat it like a race and try to accomplish it as smoothly and quickly as possible.

During our Summer of Change series, we’ve discussed many obstacles that keep you from setting and reaching your goals. And, whether it’s your desire for approval or your fear of the unknown, one thing all barriers have in common is mindset.

Henry Ford famously said, “Whether you think you can, or you think you can’t—you’re right.”

As we continue our Summer of Change series, it’s time to focus on the long game. It might be scorching hot outside, but we’re slipping on our lab coats for this one. 

We’ve already established that fear is the monster that prevents us from pursuing change and that people-pleasing is our primary progress blocker.

Learning the art of saying “No.”

Change takes time, effort, and commitment. And one of the biggest obstacles of change is setting (and keeping) boundaries.

Examining the personal and professional benefits caused by change.

A tiny caterpillar instinctually crawls into its cocoon trusting that life will improve for them on the other side, but things get significantly worse before they get better.

Overcoming fear, embracing vulnerability, and cultivating gratitude.

You’ve played it out in your head a million times, tossed and turned, and talked your best friend’s ear off about it. The decision has finally been made, and you’re excited and terrified in equal parts.

The good, the bad, and the ugly about going into business with your family (Plus, tips for success!)

Few entrepreneurs start a company with an end date in mind. Instead, it’s usually quite the opposite—the dream is to create a business that carries on your legacy, an organization that outlives you and brings success to future generations.

What can go wrong? Well… a lot.

It’s been the demise of countless friendships. The brawl-causer between formerly cordial neighbors. The stimulus for family feuds (and timeless binge-worthy shows like Dynasty, Dallas, Succession, Yellowstone, etc.).

Although it’s common to blur the lines between your personal and professional self, there are inherent risks in mixing business with pleasure. And when it goes poorly, it can go really poorly, with serious consequences that reverberate throughout your entire life.

Appealing to the needs of both businesses and families.

In our previous article, we introduced you to the evolution of employee benefits and discussed how the childcare crisis impacts *everyone* and why organizations are now eager to offer corporate childcare to their staff.

For part two, we’re diving into how your agency can start selling corporate childcare. First, you’re going to sell to your existing clients, and then to organizations.

What is it and why do employers want to offer it? Part one in our month-long series dedicated to corporate care.

Our last batch of articles focused heavily on company culture and how to be the kind of nanny agency that attracts and retains a happy team.

Fittingly, it made a perfect segue into our new series, which also offers the opportunity to make your nanny agency a lot of money!